AMBASSADORS

Turn your supporters into passionate ambassadors for your cause

Harness the power of peer-to-peer fundraising to grow your organization’s reach and raise more money.

Charitable Ambassadors is the premier plugin for running powerful peer-to-peer fundraising campaigns in WordPress. You can use it to leverage your supporters’ network of friends and family to reach more people, helping you spread awareness for your cause and grow your fundraising in an organic way.

Organizations like charity:water, the ALS Association, American Cancer Society and Alzheimer’s Association have all started using p2p fundraising as a key way for them to expand their reach. With a WordPress plugin like Charitable Ambassadors, your organization can take a leaf out of their book and run your own peer-to-peer fundraising campaigns, directly from your website.

Save thousands compared to hosted peer-to-peer fundraising platforms

Unlike most peer-to-peer fundraising platforms, Charitable does not charge any transaction fees. For peer-to-peer fundraising campaigns, which typically raise a lot of money, this adds up to significant savings.

Consider this: With a hosted platform charging 5% for every transaction, your organization would lose $5000 on transaction fees for every $100,000 you raise. By contrast, you can get Charitable Ambassadors with an affordable annual fee, saving you thousands of dollars.

Easy fundraiser creation

Creating a fundraiser should be a fast, easy process for your supporters. With Ambassadors, you can customize your fundraising setup form and make it as streamlined as possible.

Screenshot of the fundraiser form

When building your peer-to-peer fundraising campaign, you can control the types of fundraisers that can be set up as well as tweaking the fundraiser fields in the form.

Want to make the fundraiser setup process as streamlined as possible? Set up default text and a featured image for your fundraisers and disable the goal, end date and title fields for your campaign creators.

Screenshot of peer-to-peer fundraising campaign settings in WordRress
Tailor the fundraising form to your needs providing your supporters with default text to help them get started

Prefer to give your campaign creators a bit more choice in how they set up their fundraiser? You can easily enable fields for your campaign creators, so they can write their own fundraiser title, choose the date for their fundraiser to end, set their own goal, write their own message about why the cause is meaningful to them, and upload their own image.

Let your supporters fundraise together

Charitable Ambassadors has full support for fundraising teams. When setting up their fundraiser, your campaign creators can choose whether they would like to fundraiser on their own, join a team, or start a new team.

Screenshot of the fundraiser setup page
Allow your supporters to fundraise on their own or as part of a team

When a campaign creator sets up a new team, they can automatically invite a list of team members to join their team. Joining a team is quick and easy for a newly invited member — simply click the link in the invitation email and then confirm that they would like to join.

Screenshot of Team Members Row in Page

When someone fundraises as part of a team, they will have their own fundraising page where they can receive donations. Any donations received by any team member, or made directly to the team itself, will be reflected in the total funds raised by the team.

Campaign creators can manage campaigns & download their donations

You can provide campaign creators with access to a page where they can see all the fundraisers they have created. From here, they can edit their fundraisers, add new ones, or download the list of donations they have received for their campaign.

Fundraiser dashboard
Fundraisers can see their submitted campaigns

Don’t want your campaign creators to be able to download a list of donations? You can easily tweak this using the plugin settings, including settings to control how much personal donor information is available in the report, and special settings related to donations made anonymously.

Use email marketing to follow up with campaign creators

You’re probably already adding donors to your email marketing list with our Newsletter Connect extension.

By combining Ambassadors and Newsletter Connect, you can also start adding campaign creators to your email marketing list. This feature allows you to stay connected with your campaign creators during the life of their campaign and beyond.

Of course, it may not make sense to add your campaign creators to the same list as your donors. Thankfully, you can customize the email marketing list that your campaign creators should be subscribed to, making it easy for you to tailor your emails to them.

You can even use this feature to set up an email automation campaign for campaign creators, following up with them in the days and weeks after they set up their fundraiser with a series of emails designed to help them run a successful fundraiser for your organization.

Crowdfunding: Build a personal fundraising platform

The Ambassadors plugin also allows you to create a crowdfunding platform, similar to GoFundMe. Simply enable the option for campaign creators to set up campaigns for personal causes, and they will be able to create fundraisers for their own need.

Give people a place to fundraise for their own cause and build a crowdfunding platform focused on your local area, a specific cause, or your own unique angle.

Fundraising options with Charitable Ambassadors
With Ambassadors you can let your fundraisers raise money for their own personal cause

Learn more

Charitable Ambassadors is our most powerful plugin. You can get the most out of it with the detailed setup guide covering all aspects of the plugin.

Not sure if peer-to-peer fundraising is right for you? Here are a couple articles that can help you learn more about it:

Interested in building your own fundraising crowdfunding platform? Discover how to do that in this guide to creating your own crowdfunding platform with WordPress.

Frequently Asked Questions

See the list below for our most frequently asked questions. If your question is not listed here, please contact us.

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Improvement Migrations

↔️ Importing From GiveWP, Donorbox, GiveButter… even CSV!

Whether you’re migrating from another platform or consolidating your records, moving your data to Charitable is now faster and more flexible than ever. We’ve streamlined the process so you can bring over your entire fundraising history in just a few clicks.

🔄 Native GiveWP, Donorbox, & GiveButter Support: Switching from a major platform? Our dedicated migration tools handle the heavy lifting, automatically mapping your donors and donations directly into Charitable—no technical skills required.

📂 Universal CSV Import: Moving from a custom system or a specialized CRM? If you can export it to a CSV, you can import it here. Our smart mapping tool lets you align your columns to Charitable fields like names, emails, phone numbers, and addresses in seconds.

Instant Donor Profiles & Custom Tags: Automatically create rich donor profiles and bring in custom tags to keep your data organized. Segment and engage your supporters from day one with a clean, professional database structure.


Ready to make the switch?

Check out our GiveWP Migration Guide

Learn more about our Import Tools

Improvement Payments

💳 New Braintree Features For Your European Donors

With the release of Braintree addon version 1.3.0, you can now empower your European donors with the payment methods they trust and prefer, making giving seamless for international supporters.

🌍 Six New European Payment Methods: Support popular local options like iDEAL (Netherlands), Bancontact (Belgium), BLIK (Poland), and more to meet donors where they are.

⚡ Frictionless Donor Experience: These bank-based methods allow donors to authenticate directly with their own bank in a secure popup… no credit card numbers required.

⚙️ Automatic Currency Sync: No complex setup needed. The builder automatically displays the correct payment buttons based on your site’s currency (EUR or PLN), ensuring a relevant experience for every visitor.

Campaigns New

🖼️ Campaign Featured Images: Pro-Level Visuals Made Simple

With the new Campaign Featured Image setting in our visual builder, you now have a single, dedicated place to manage how your fundraisers look across your entire site and beyond.

🖼️ One Image, Everywhere: Set a primary thumbnail that automatically syncs to campaign grids, lists, and shortcodes—no more relying on layout order.

📱 Social Sharing Optimized: Easily upload images at the perfect size to ensure your campaigns look stunning and professional when shared on social media.

🔍 SEO & Accessibility Ready: Add custom alt text directly within the builder to improve search rankings and ensure your mission is accessible to every supporter.

Improvement receipts

🗓️ Annual Receipts 2.0: Send Year-End Receipts to Every Donor in Minutes

You can now send annual receipts in minutes with a few clicks to all your donors.

📧 One-Click Bulk Send Wizard that guides you to sending to hundreds of donors simultaneously directly from your WordPress dashboard.

🔍 Smart “Dry Run” Mode: See exactly who will receive a receipt and who will be skipped (and why) before a single email leaves your server.

🛡️ SMTP-Aware & Limit Protection: Charitable now detects your email setup and automatically adjusts batch sizes and pauses for daily limits to ensure your emails land in inboxes.

✅ Complete Audit Trail: Dedicated system log and on the individual donor’s profile, giving you a clear history for every fiscal year.

Stop dreading tax season and start spending that time on your mission. Update to Annual Receipts 2.0 and automate your year-end reporting today.

Addon Donations Improvement

🎈Recurring Donations 2.0: Smarter Automation, Better Recovery, and More Control

We’ve completely rebuilt our Recurring Donations system to help you grow your reliable income stream while giving you (and your donors) more powerful tools than ever before.

What’s New:

🔒 Recurring-Only Campaigns: You can toggle “Recurring Only” mode in the campaign builder to hide the one-time option entirely, ensuring your supporters stay focused on long-term commitment.

📧 Automatic Payment Recovery: Our new Payment Failed Email fires automatically the moment a subscription fails.

🛠️ Self-Service Donor Control:The new Cancel Subscription Button appears directly in the donor dashboard, allowing supporters to pause or end their recurring gifts on their own terms—reducing your admin burden and payment disputes.

📊 Real-Time Revenue Insights: Track your growth, monitor active subscriptions, and see exactly how much predictable support is coming in each month at a glance.

Our new Recurring Donations addon gives you the professional-grade tools you need to grow your mission.