AMBASSADORS

Turn your supporters into passionate ambassadors for your cause

Harness the power of peer-to-peer fundraising to grow your organization’s reach and raise more money.

Charitable Ambassadors is the premier plugin for running powerful peer-to-peer fundraising campaigns in WordPress. You can use it to leverage your supporters’ network of friends and family to reach more people, helping you spread awareness for your cause and grow your fundraising in an organic way.

Organizations like charity:water, the ALS Association, American Cancer Society and Alzheimer’s Association have all started using p2p fundraising as a key way for them to expand their reach. With a WordPress plugin like Charitable Ambassadors, your organization can take a leaf out of their book and run your own peer-to-peer fundraising campaigns, directly from your website.

Save thousands compared to hosted peer-to-peer fundraising platforms

Unlike most peer-to-peer fundraising platforms, Charitable does not charge any transaction fees. For peer-to-peer fundraising campaigns, which typically raise a lot of money, this adds up to significant savings.

Consider this: With a hosted platform charging 5% for every transaction, your organization would lose $5000 on transaction fees for every $100,000 you raise. By contrast, you can get Charitable Ambassadors with an affordable annual fee, saving you thousands of dollars.

Easy fundraiser creation

Creating a fundraiser should be a fast, easy process for your supporters. With Ambassadors, you can customize your fundraising setup form and make it as streamlined as possible.

Screenshot of the fundraiser form

When building your peer-to-peer fundraising campaign, you can control the types of fundraisers that can be set up as well as tweaking the fundraiser fields in the form.

Want to make the fundraiser setup process as streamlined as possible? Set up default text and a featured image for your fundraisers and disable the goal, end date and title fields for your campaign creators.

Screenshot of peer-to-peer fundraising campaign settings in WordRress
Tailor the fundraising form to your needs providing your supporters with default text to help them get started

Prefer to give your campaign creators a bit more choice in how they set up their fundraiser? You can easily enable fields for your campaign creators, so they can write their own fundraiser title, choose the date for their fundraiser to end, set their own goal, write their own message about why the cause is meaningful to them, and upload their own image.

Let your supporters fundraise together

Charitable Ambassadors has full support for fundraising teams. When setting up their fundraiser, your campaign creators can choose whether they would like to fundraiser on their own, join a team, or start a new team.

Screenshot of the fundraiser setup page
Allow your supporters to fundraise on their own or as part of a team

When a campaign creator sets up a new team, they can automatically invite a list of team members to join their team. Joining a team is quick and easy for a newly invited member — simply click the link in the invitation email and then confirm that they would like to join.

Screenshot of Team Members Row in Page

When someone fundraises as part of a team, they will have their own fundraising page where they can receive donations. Any donations received by any team member, or made directly to the team itself, will be reflected in the total funds raised by the team.

Campaign creators can manage campaigns & download their donations

You can provide campaign creators with access to a page where they can see all the fundraisers they have created. From here, they can edit their fundraisers, add new ones, or download the list of donations they have received for their campaign.

Fundraiser dashboard
Fundraisers can see their submitted campaigns

Don’t want your campaign creators to be able to download a list of donations? You can easily tweak this using the plugin settings, including settings to control how much personal donor information is available in the report, and special settings related to donations made anonymously.

Use email marketing to follow up with campaign creators

You’re probably already adding donors to your email marketing list with our Newsletter Connect extension.

By combining Ambassadors and Newsletter Connect, you can also start adding campaign creators to your email marketing list. This feature allows you to stay connected with your campaign creators during the life of their campaign and beyond.

Of course, it may not make sense to add your campaign creators to the same list as your donors. Thankfully, you can customize the email marketing list that your campaign creators should be subscribed to, making it easy for you to tailor your emails to them.

You can even use this feature to set up an email automation campaign for campaign creators, following up with them in the days and weeks after they set up their fundraiser with a series of emails designed to help them run a successful fundraiser for your organization.

Crowdfunding: Build a personal fundraising platform

The Ambassadors plugin also allows you to create a crowdfunding platform, similar to GoFundMe. Simply enable the option for campaign creators to set up campaigns for personal causes, and they will be able to create fundraisers for their own need.

Give people a place to fundraise for their own cause and build a crowdfunding platform focused on your local area, a specific cause, or your own unique angle.

Fundraising options with Charitable Ambassadors
With Ambassadors you can let your fundraisers raise money for their own personal cause

Learn more

Charitable Ambassadors is our most powerful plugin. You can get the most out of it with the detailed setup guide covering all aspects of the plugin.

Not sure if peer-to-peer fundraising is right for you? Here are a couple articles that can help you learn more about it:

Interested in building your own fundraising crowdfunding platform? Discover how to do that in this guide to creating your own crowdfunding platform with WordPress.

Frequently Asked Questions

See the list below for our most frequently asked questions. If your question is not listed here, please contact us.

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Integration New

WordPress Command Palette Integration

Take your fundraising workflow to the next level. Speed up your site management and stay in your creative flow with our new WordPress Command Palette integration.

Supercharge Your Workflow
Navigate your fundraising dashboard faster than ever.

The Ultimate Keyboard Shortcut Hit Cmd + K (or Ctrl + K) to launch the Command Palette and manage your campaigns instantly.

⚡ Instant Navigation: Jump directly to your Campaigns, Donations, or Settings from anywhere in the editor.

➕ Quick Create: Start a new fundraising campaign or add a manual donation with a single command.

Efficiency Redefined
The tools you need, exactly when you need them.

⚙️ Contextual Actions: See relevant Charitable commands based on whether you’re editing a page or viewing your reports.

🚀 Seamless Integration: Built directly into the WordPress core experience for a lightweight, native feel.

Improvement New Security

📣 New Security Features

We’ve introduced a suite of new security tools to give you total control over who accesses your forms, plus a new way to tidy up your database.

Advanced Security Suite

Layered protection: Cloudflare, ReCAPTCHA, IP Controls, and Rate Limiting.

We have overhauled our security settings to stop bots without blocking real donors.

  • 🤖 Flexible Protection: Choose between Google reCAPTCHA v3 or the privacy-first Cloudflare Turnstile to block bots invisible.

  • 🚦 Rate limiting: Stop spam floods by limiting how many submissions an IP address can make in a set timeframe.

  • 🛑 Total control: Use the new IP Blacklist to block bad actors instantly, or the IP Whitelist to let your team bypass checks during testing.

The Clean Donation Tool

Go from “Testing” to “Live” in seconds.

Finished setting up your site and need to get rid of all those test transactions?

  • 🧹 Sweep it clean: Bulk delete test donations and donor records with a single click.

  • 📉 Accurate reporting: Ensure your revenue stats are 100% accurate for launch day.

  • ⚙️ Reset sequences: Automatically resets sequential invoice numbering.

donation form New

🏗️ Visual Donation Form Builder

Building the perfect donation form just got easier. We have completely reimagined how you create forms with a new drag-and-drop interface.

Design Visually, in Real-Time

No coding, no guessing. Just point, click, and build.

Say goodbye to confusing settings pages. You can now edit your form and see exactly what your donors will see, instantly.

  • 🖱️ Drag & Drop: Easily add fields like names, addresses, or file uploads by dragging them exactly where you want them.

  • 🎨 Customize everything: Click any field to tweak labels, placeholders, and requirement settings on the fly.

  • 👁️ Live preview: See your changes immediately as you make them—ensure your form flows perfectly before you hit publish.

Flexible & Powerful

Works with all your existing campaigns.

  • 🧩 Deep customization: Add custom HTML, shortcodes, or CSS classes for advanced branding.

  • ⚙️ Smart fields: Collect exactly what you need with support for dropdowns, checkboxes, dates, and hidden fields.

Leaderboards New

🏆 Donor Leaderboards!

Turn your fundraising into a community event. Recognize your most generous supporters and inspire friendly competition with our new leaderboard tools.

Gamify Your Fundraising

Celebrate your top donors and encourage others to climb the ranks.

Create a public “Hall of Fame” to give your donors the recognition they deserve.

  • 🎨 Two stunning layouts: Choose the List View for a clean, data-rich table or the Card View for a modern, visual grid with avatars.

  • 🥇 Automatic highlights: The top 3 supporters get special Trophy and Crown icons to make them stand out.

  • 🧩 Place it anywhere: Add it to any page using the new Gutenberg Block, or drop it directly into your campaign using the Visual Builder.

Total Customization

You decide what to show and what to hide.

  • ⚙️ Flexible data: Choose to display or hide donation amounts, donor counts, or avatars.

  • 🔄 Lifetime stats: Works seamlessly with Recurring Donations to show a donor’s all-time total impact.

Improvement New templates

🎨 New Templates & List Builder

Launch faster and design better. We’ve added three professional campaign templates and a versatile new content block to help you tell your story.

3 New Campaign Templates

Ready-to-use designs for specific fundraising needs.

Don’t start from scratch. Pick a template tailored to your cause and launch in minutes.

  • 🎄 Holiday Fundraiser: A warm, festive design perfect for year-end giving, toy drives, or food pantries.

  • 🎓 School Fundraiser: Built for PTAs and sports teams. clearly highlights goals like playground upgrades or classroom tech.

  • Church Fundraiser: A trustworthy layout designed for building funds, mission trips, and tithes.

The New “List” Block

Organize your campaign details without writing code.

Make your campaign pages easier to scan and more visually engaging with our new builder block.

  • 📝 Flexible layouts: Choose from 3 distinct styles to display sponsorship levels, donation perks, or project goals.

  • 🎨 Rich customization: Add colorful headlines, support for emojis, and unlimited list items.

  • 👣 Smart footers: Include a built-in footer for extra context or a final Call to Action.